Value Creator

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Armin M. Hoffmann


Ob es besser wird, wenn es anders wird, weiß ich nicht.
Dass es anders werden muss, wenn es besser werden soll, ist gewiss.
I cannot say whether things will get better if we change;
what I can say is we must change if they are to get better.
Every improvement is a change, but not every change is an improvement.
(Georg Christoph Lichtenberg)

為之於未有,  治之於未亂。
Wéi zhī wèi yǒu,  zhì zhī wèi luàn
Act upon it before it has happened;  order it before it is disordered.
(老子 道德經   Lǎozĭ Dàodéjīng)


IT executive with long track record in strategy, architecture, development and operations of digital business solutions for startups and multinational enterprises in diverse industries

Change management expertise during market disruption phases for customer centricity and digitalization of corporate culture, organizational structure, processes and technologies as agile coach

Leadership, strategic and operational management, P&L responsibility, lean and agile leadership as division manager with group IT service providers

Entrepreneurial mindset and action, program and project management, planning and delivery of processes and technology as management consultant

Analytical and conceptual strengths as well as capability to steer and control from engineering and system theory studies

International and intercultural competence with over 20 years working and living in Europe, Asia, and US


Master of Science in Electrical Engineering with over 20 years of professional experience in Europe, Asia and US. Thereof more than 15 years of management experience including P&L responsibility for business solution strategy, architecture, development and operations for large size, multinational organizations. Long track record of aligning IT architecture with business strategy at enterprise level.

Currently leading a multi-year program to increase cyber resilience through cybersecurity across all international processes, systems, and teams to continue to successfully prevent, detect and respond to cyber-attacks.

Prior lead consulting, architecture, design, development and operations of innovative business solutions for pioneering digital business models of MediaMarktSaturn Retail Group, the leading German and European consumer electronics retailer.

Transformed the international IT service provider into a customer centric, lean, agile and innovative organization based on ITIL. Previously managed a Business Relationship Management Division. Responsible for consulting the business, designing solutions and managing the services provided to the multinational, omni-channel retail corporation.

As Director Business Solutions with Media Markt China evaluation, planning, architecture, implementation and operations of a novel cross-channel IT application landscape (e-Commerce, POS, Marketing, Supply Chain, After Sales, Reporting, Finance) with standard applications. Used agile methodology to set up the business for China and support the exponential growth strategy for Asia.

Previously Head of IT divisions with Media-Saturn IT Services and Itellium. Drove the IT architecture and lead the implementation of custom developed core business applications and innovative web solutions. Built a joint team of in-house employees and onsite as well as Indian offshore system integrators.

As manager with Accenture, a leading global management consulting and professional services company, he earlier consulted the top German, European and Asian multinational telecommunication companies to succeed during market disruption phases. Implementing customer care and billing solutions as well as innovative Product Management, Order Management and CRM solutions.


   Information Technology (IT), Digitalization, Transformation

   Business Solution (Process, Application, Organization) Strategy, Architecture, Development, Operations

   ERP, Omni-Channel, CRM, e-Commerce, POS, Sales, Order Management, Billing, Supply Chain, Business Intelligence, Product Management, Finance, Application Integration

   Cyber Security

   Retail, Telecommunication, Utilities, all consumer focused industries

   Incumbent Enterprise, Start-up

   Leadership, Management, diverse teams, distributed teams

   Agile, Lean, DevOps

   Program Management, Project Management

   Scaled Scrum, V-Model

   Germany, Europe, Asia, China, Shanghai, Singapore, United States

   German, English, Chinese, French, Latin


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